Graphic Design

  • Develop creative concepts based on marketing strategy
  • Design and lay out marketing materials for a variety of mediums including catalog, websites, email marketing, advertising, brochures, direct mail and trade shows
  • Encourage feedback and welcome constructive criticism
  • Coordinate and direct photography sessions on location
  • Retouch, color correct, enhance and composite photography
  • Comprehend and follow technical design specifications
  • Finalize layouts and prepare files for print and web applications
  • Communicate with outside vendors and review proofs for accuracy
  • Adhere to production schedule requirements


  • Write and edit copy for a variety of mediums including videos, catalogs,
    websites, email marketing, print ads, brochures, direct mail and
    press releases
  • Vary language and tone based on marketing strategy and medium
  • Compose keyword-rich copy for search engine marketing

Project Management

  • Identify project scope, goals and expectations
  • Develop and communicate project plans and timelines
  • Manage scheduling requirements
  • Revise project plans to meet changing needs
  • Prioritize multiple projects and project tasks
  • Assign responsibilities to team members
  • Review and make recommendations of deliverables prepared by team

Strategic Marketing

  • Research industry, company, service and product
  • Perform qualitative competitive analysis
  • Develop market segmentation profiles
  • Identify unique selling points
  • Position company, service and product with effective branding
  • Evaluate and recommend marketing opportunities
  • Conceptualize, develop and execute creative marketing programs
  • Suggest and assist in the implementation of campaign tracking

Computer Expertise

  • Mac OS X
  • Adobe InDesign CC
  • Adobe Photoshop CC
  • Adobe Illustrator CC
  • Adobe Dreamweaver CC

Employment History

Creative Director / Owner
Kerry Andersen LLC
Kenosha, Wisconsin
January 2019 – Present

Sr. Graphic Designer / Account Executive
GS Marketing Group, Inc.
Kenosha, Wisconsin
October 2012 – January 2019; June 2001 – April 2009

Graphic Designer / Marketing
Adolph Kiefer and Associates, Inc.
Zion, Illinois
July 2009 – October 2012

Lecturer – Publication Design
Journalism and Mass Communication
University of Wisconsin—Milwaukee
Milwaukee, Wisconsin
January 2001 – May 2006

Multimedia Graphic Designer
Logan Productions
Fox Point, Wisconsin
May 2000 – June 2001


University of Wisconsin – Milwaukee
Graduate Studies
Journalism and Mass Communication

University of Wisconsin – Parkside
Bachelor of Arts in English, 1997
Concentration: Professional Writing
Minor: Communication
Honors: cum laude

Open PDF of Resume