Graphic Design

• Develop creative concepts based on marketing strategy
• Design and lay out marketing materials for a variety of mediums including catalog, websites, email marketing, advertising, brochures, direct mail and trade shows
• Encourage feedback and welcome constructive criticism
• Coordinate and direct photography sessions on location
• Retouch, color correct, enhance and composite photography
• Comprehend and follow technical design specifications
• Finalize layouts and prepare files for print and web applications
• Communicate with outside vendors and review proofs for accuracy
• Adhere to production schedule requirements

Copywriting

• Write and edit copy for a variety of mediums including videos, catalogs,
  websites, email marketing, print ads, brochures, direct mail and
  press releases
• Vary language and tone based on marketing strategy and medium
• Compose keyword-rich copy for search engine marketing

Project Management

• Identify project scope, goals and expectations
• Develop and communicate project plans and timelines
• Manage scheduling requirements
• Revise project plans to meet changing needs
• Prioritize multiple projects and project tasks
• Assign responsibilities to team members
• Review and make recommendations of deliverables prepared by team

Strategic Marketing

• Research industry, company, service and product
• Perform qualitative competitive analysis
• Develop market segmentation profiles
• Identify unique selling points
• Position company, service and product with effective branding
• Evaluate and recommend marketing opportunities
• Conceptualize, develop and execute creative marketing programs
• Suggest and assist in the implementation of campaign tracking

Computer Expertise

• Mac OS X
• Adobe InDesign CC
• Adobe Photoshop CC
• Adobe Illustrator CC
• Adobe Dreamweaver CC

Employment History

Creative Director / Owner
Kerry Andersen LLC
Kenosha, Wisconsin
January 2019 – Present

Sr. Graphic Designer / Account Executive
GS Marketing Group, Inc.
Kenosha, Wisconsin
October 2012 – January 2019; June 2001 – April 2009

Graphic Designer / Marketing
Adolph Kiefer and Associates, Inc.
Zion, Illinois
July 2009 – October 2012

Lecturer – Publication Design
Journalism and Mass Communication
University of Wisconsin—Milwaukee
Milwaukee, Wisconsin
January 2001 – May 2006

Multimedia Graphic Designer
Logan Productions
Fox Point, Wisconsin
May 2000 – June 2001

Education

University of Wisconsin – Milwaukee
Graduate Studies
Journalism and Mass Communication
1998-2001

University of Wisconsin – Parkside
Bachelor of Arts in English, 1997
Concentration: Professional Writing
Minor: Communication
Honors: cum laude

Open PDF of Resume